You Deserve a Break
It’s been one of the immutable expectations of webcomics: Never break your schedule. Most of us, as webcartoonists, strive to foster a habit of daily Web-site visits in our readers. And “going dark” —...
View ArticlePulsePoint’s Top Four Tips
PulsePoint (nee ContexWeb, nee Adsdaq) has released their top five tips for improving you ad sales in 2012. I disagree strongly with one of them, so I’m presenting their top four. Even if you don’t use...
View ArticleMy ad revenue tanked!
If you’re experiencing a severe downturn in the first few weeks of January — and if you, like me, first thought it was the beginning of the end — then I have some reassuring news for you. The content...
View ArticleRe-packaging for the e-Book market
I’ve been sharing my experiences in creating digital downloads for tablets throughout the year. This is another in that series. Over the summer, I started releasing a digital download at the beginning...
View ArticleHoliday push
Well, folks, we’re in November. The election is over, and the holiday advertising season is in full swing. Here are some things that ought to be on your radar. Holiday cards If you’ve prepped them,...
View ArticleBlack Friday / Cyber Monday
As you know, the Friday after Thanksgiving officially kicks off the holiday shopping season for brick-and-mortar retailers. The following Monday, “Cyber Monday,” is the official launch for online...
View ArticleHoliday shipping deadlines
As hard as it may be to believe, we’re staring down the barrel of another holiday season. If you’re shipping holiday-themed merchandise such as greeting cards or calendars, you’re going to need to be...
View ArticleBonus post: Breaking the Q1 slump
As I mentioned in an earlier post, ad revenue tends to plummet in the first part of the year. Most businesses are reassessing their budgets in the first quarter, and most of them habitually cut back on...
View ArticleGetting ready for the holiday shopping season
It’s hard to believe. With Halloween mere hours away, I’ve begun to receive notices from advertisers about preparing for holiday promotion. And if you can’t beat them, I guess you have to join them. To...
View ArticleStart planning holiday merchandise now!
You don’t need a subscription to read today’s post! This is a re-post from the Webcomics.com archive. If you’ve ever been curious about the kind of information, tutorials and advice that you’ll get as...
View Article